Sunday, December 19, 2010

Selling art - sell their own success

 Sales Art Posts: success selling their own special one: What is selling? Advertising is to sell you a walking advertisement Exercise: What is marketing? Theme II: sales skills can do for you? Selling themselves as the ideal position to seek to adapt to new environment In his current position on the sale of two exercises: three successful selling their own topic: Who is in sales - each actor: the hardships of fame before the waiter: do more with less doctor: the establishment of long-term doctor-patient relationship lawyers: the protagonist of the stage politicians: marketing, sales, or sales of the parents: We are the major sellers around children: persistent sellers Friends: mutual Sales Spouse: Sales marriage and colleagues in the fun in life: fighting for your enthusiastic participation in creed: the better sales from the more successful nearly four topics: the sales process and sales skills to be learning a subject of the eight steps to practice the three sales: sales of the eight steps and a special five topics: the sales to be your love learning and training how to improve the income of four exercises: have the right to accept self-assessment and professional sales training sales are very common in everyday life, everyone has a mind clear picture of sales. sale affect your every moment. this after the new understanding on the sale will help you develop and application of new skills, and achieve the greatest benefit. What is the sales? Our definition is very simple. sale of goods is to introduce the benefits provided to meet the specific needs of our customers processes. physical goods, of course, including the goods and services to meet specific client requirements is to meet customer's specific desire to be, or customer-specific problems have been solved. to meet the specific needs of customers that can only rely on goods provided by the special interests. For example, the client's goals is to buy sunglasses, some In order to play it cool; some fear of the sun is too strong, easy to increase the fear of squint eye wrinkles; some may quarrel with my boyfriend yesterday crying swollen eyes, swollen eyes and covered her nothing, not convenient to go out, so buy a pair of sunglasses. the special needs of each person is different, no matter how cool sunglasses style, if it is relatively light color of the lens, then the site look cool sunglasses offer not meet the interests of wrinkles and worry want to cover the redness of the eyes of two special needs of customers. Therefore, the definition of sales for us is very simple. In other words, you can find the special interests can provide products to meet customer's specific needs. We told you, marketing is what we have to tell you that sales is not. Sales of goods not fall into the function of explanation. because you do not know: What are the needs of customers? sales to customers is not a debate that win customers. If your customer says, however, but he can not buy your stuff to win your ah. Sales are not the cheapest thing I do not buy for pity. If something as cheap to sell, then sell the production units because of the effective cost of credit, not sales efforts. If you do not have to sell something cheaper, when it, how do? sales is not eloquent, so that customers did not speak of the room. there is no interaction, how can grasp the customer's needs? sales are not only the sale of goods, because the customers you have a good impression, will trust your words. you know what is selling, the next course we will explain the process of selling and your sales skills to the study. there was this statement, unless sales occur, otherwise nothing happens. no sales, the products produced in the warehouse waiting for retirement, unemployment, no need for transport services, we will live in distress, each in their own small plots of land hard labor, self-sufficiency. but imagine if no one else to sell land to us and how we will have land? is the time to read this material, take a look around, you may find even less than tens of thousands , there will be hundreds of products through sales to reach around you. Even if you are sitting in the woods to read, then you have to some extent involved in the sale of part of the book. Even if we do not talk about the outside world, then evaluate it yourself. You believe in? Why do you believe that you made? do others, such as your parents, not in your growing up to you through the presentation so that you believe 2 +2 = 4? Is it out of your own calculations derived? by reading the above paragraph, you will at least knowledge of sales previously had some differences with it. Now, if it does not put the fact that sales, Your understanding has changed a lot. good marketing is not a strong sales, but to put forward, so that others in the past to think in different ways. advertising is to sell you know the radio and television commercials is to sell you goods, but you may not realize that ad campaign a profound impact on your. For example, you may not drink Coca-Cola, but I bet you hear the music sounded ads, you can hum along, out of, or with music you can in my mind emerge out of millions of dollars spent in the prime-time broadcast TV advertising screen. Even if you do not drink Coca-Cola, if people ask you to give a lift to help him hear Coca-Cola to buy, how long you will find Coca-Cola on the shelf? certainly not a long time. Why? part of the reason may be that in most supermarkets, Coca-Cola's shelf space is very significant. However, you can quickly find the reason why Coca-Cola, more importantly, you clearly know what it was like the packaging of Coca-Cola . We have become accustomed to living in an atmosphere of product information, and we try to avoid the impact of such information. We do not need attitude adjustment to remove the information given to us only pay attention to the interests of the ads. Imagine you just casually glanced at one is a pipeline repair company's huge advertising signs of cardiac arrest may be without doubt that this pipeline repair service is the best service in town. by making much larger than the actual billboard advertising, this Pipe repair companies want you need pipeline repaired in time to remember him. Even if you never need to cross plumber, you also have some of his familiarity? may be. So when you need plumber when What happens then? you may not immediately think of him. Once the water pipe was broken, you have to turn off the tap, we still need more time to contemplate a return to normal, your first reaction is to look at Yellow Pages the pipe under repair service to find. If the company of his business seriously, the phone book there will be another of his ad or at least a telephone directory. Once you find his ads, or list, you will feel familiar and comfortable before making the next choice would be to call him. If the phone the other end accepts your request, sales took place. You are walking advertisements you realize your own advertising program is itself Manufacturer part of it? In fact, you are already a member of a variety of merchandise sales. You might say: sales, now you said that I have something for manufacturers to sell your back pocket and outside of sports shoes, and then think about your walking advertisement for them, how much you get paid. display advertising is not just refer to signs, banners and billboard advertising, but also get a free T-shirts, caps or interesting gift bag, this is not very pleasant it? Whoever you are, free is free, get free items is very happy thing. But when you accept and use these cute little gift, you realize that you are in helping these enterprises to promote the dissemination of goods, to clear these goods are superior to others; or to remind your friends and acquaintances that several companies to open branches Why? When you use the item with the brand identity, people will notice Why? will. next time you can not help but read the others T-shirt or hat of the word, you will be more confirmed this view. print ads: glance at the newspaper, you will find yourself in the bombing of news and print advertising under the , the majority of the magazine published a large number of pages for advertising. is the advertising revenue, rather than 365 yuan per year subscription fee to make good business newspapers and magazines to maintain good condition. businessmen willing to spend money to buy version of product information for the audience to pass. a reader pay to read articles and ads. Mail Advertising: Your letter received, whether pleading letter, or business coupon or catalog, are for a simple purpose: to sell you products. in accordance with the probability distribution, in the mail Advertising is discarded before, there will be enough people take the time to read, and actually order merchandise. After learning that only an average of 1% of advertising mail response rate, perhaps it will make you wonder a low probability. That is 100 Catalog Only one in order to bring the actual, and the remaining 99 did not bring a penny to the company's revenue. In fact, because it contains many color reproductions, catalogs, the cost is relatively high. So, why are so many mail ad? The answer is simple, as long as you provide a cargo, in the future when other commodities are likely to need to re-order. companies will strive to maintain the relationship with you and hope you order more. do for you? marketing skills for you, just as in Shakespeare's language, sex appeal is to Marilyn. Monroe and strong communication skills is to the Lincoln, Roosevelt and Martin. Luther. gold and other historical figures. in your The selected areas of work, and fulfill your sales skills, but also destroy you. in the job promotion, get a good job, get the process of dreams, whether they have good sales skills will be a tremendous difference. selling themselves If you would like to seek an ideal position to become a successful professional sales person, then you need a high starting point, that is to sell yourself to a good business. Modern society is a society of perfect competition. Similarly a person with the same expertise , but not the same as the starting point, in the end the difference is very big. If you intend to be harvested in this career, you must carefully consider your starting point. We all can see, like Toyota, Panasonic, IBM, 3M, Avon, etc. and other such enterprises, their sales staff into these companies before, and others, and there is no difference, however, why these people can more easily succeed? First, these enterprises in the long process of development, has accumulated a suitable social development mode of operation, in this mode can not only achieve good results, while continuing to maintain its extraordinary ability to innovate. Second, the self-development capacity of these enterprises in particular. a new employee will be entered in this group rigorous training, and these years of experience in training is the essence of their rally, after passing through the training before being eligible to become a front line sales staff. Again, in these companies, your income level, selection, appointment and other personnel has its unique behavior of Department. You do not have the ability to not worry about your return, do not worry too much about whether it can enhance your position. like this business is not very much, or even less, to determine whether a company is not entirely suitable for the development of your consideration of these factors , as a ready to be successful marketing person, you should use your marketing ideas to look at the choices ahead. for a sales staff to determine whether a company really good to see that it is mainly the development of capacity. If the business and staff can also progress, and can give employees the right opportunity, I think it is worth your show their skills here. In fact, in addition to our list of these world-class companies, there are many good companies. your heart Look around you, those tall, beautiful office buildings, who were at work! There you see the garden of a residential area of large blocks, there who was in it, no one can tell me who are ** people who live there are companies, which are all ** the company office. Do not underestimate the plot development that are small businesses, once they grow up, you are equally proud of them, if you are one of members. In our counterparts, who takes pride of place everywhere, we do not fear no good opportunity, we need to grasp the opportunities. To be a successful salesperson, you must go through the following three steps: first step : sell their own - their own businesses selling to a good one, can provide customers the products more suitable for the second, to provide sales people a good mechanism to start the business. Step two: run your own - do good sales people, no matter how hard tiredness, sales staff can sign the bill if you do not come back, it is not a good sales staff. Customers do not buy it, opponents of the sales staff is full of away, become weak in comparison, it is not good sales people. Excellent sales staff skills with customer satisfaction. The third step: to upgrade their - successful sales people to do good does not mean success. successful sales personnel not only to customer satisfaction, and to their own satisfaction. successful sales staff to their own satisfaction with the art. suitable for the development of a company, domestic practitioners, not a simple question. At present, the company mixed, although many products are very rich, very large market, but also because of this, his own sales to leading the company also is very important. Regardless of whether you have engaged in sales work, from now on, your job is to sell yourself to a good business. Well, we were hit the road! From now on, you is a salesperson, your job is to sell your product out. then you in the end sell it? your own. in order to sell yourself, you must know how to find the best job opportunities for you, and know how to express themselves , to facilitate transactions. This will be the easiest you've made the sale. Who better than you in-depth understanding of your talent, your ability and your desire? No, only you! for a job when you sell your Sales of other goods themselves or the time, you should follow the following seven steps: First, to change the understanding of the job, in fact, the process of recruitment and candidate is a sales. in the sales process, you play two roles: Sales people and products. Your goal is to find their own unique talent for employers, their potential and benefit. then the sales process from where to start? the best from the first step. Step one: look for potential employers to find potential customers is to find a suitable have a potential buyer to purchase intent. When you sell yourself to a new job, it means you find a suitable potential employers. First of all, do we have to analyze their products sold on the premise that clear the properties and characteristics of the product positioning. according to the modern theory of marketing: first, after demand for products, product consumption in the design of the object to be considered before it is, who should be how to design a series of products to better meet customer needs. product features, quality, price and so on are to be considered early in the design. So, you should be happy to know their type of work. When will the lack of enthusiasm for the work. a work of interest to you than the most significant newspaper job advertisements can stimulate your enthusiasm, even if some work can be provided to maintain (or improve) your current life's basic income, not will stir more passion .. your position yourself. ask yourself, like what sort of job in the end?. what they own characteristics, suitability for the work you like, but also what needs to be adjusted. Second, we to do is find the target company is investigating the information needs of customers for that? find interesting industry-related media such as newspapers, magazines, journals, Internet sites (recruitment site), and so, you can find the development of this industry prospects and the state of competition among enterprises. for the enterprise and related personnel, information obtained through their very valuable to understand their goals in this industry and your business information. through recruitment advertising, talent exchange site, you can collect a lot of interest related to your industry and business, you can evaluate whether you meet the requirements of the recruitment work. by relatives, friends or business acquaintances to obtain information, tell them the type of work you want or the name of your target companies to see what recommendation they will. Why not make a call? - This is a very interesting and valuable approach. You can posing as a customer, if you are smart enough, then you can understand the conversation process a lot of information of these enterprises. information elements include: development of the industry, market share, firm size, business conditions, market development area, staff position, speed of development, incentive mechanism, management, training, treatment and so on. collect classified ads on the market. The first Third, send product brochures you can contact by phone or send product brochures, product specifications at this time is called a curriculum vitae. your best resume writing by professionals, so your resume may resume from the many competitors come to the fore . In addition to remember, many employers will carefully study the letter of recommendation, so unless you're really marketing or management degree, otherwise, do not like the contents of the fabricated letter. have a suggestion for all of the sales scenario: into the sales cycle of any of the links, you must put yourself from other people's perspective to look at to be carried out sales. We have to jump out of their own limitations, by the purchaser or potential employer's eye to see things whole. If you find an attractive power of advertising, then pour it warm, for it to work with. make every effort to go beyond those applying for the same job competitors. in taking action before the interview for the responsible person think about it. that ad cause you so fast of action, it would also lead to hundreds of other people's enthusiasm. interviewer resume and submerged in a swamp in the phone, your cover letter and resume to the interviewer to leave a certain impression. sales that he is seeking employment part. Here are tips on writing the application materials, to select the appropriate method for the post. Although most of almost the same number of application data, but if the use of effective techniques, the interviewer may once again read your material. including a decent dress photo. materials photos, interviews in the interview when you will have a certain degree of familiarity. must be confirmed, is a recent photo, not your high school graduation photo. in the cover letter at the end of a famous aphorism or phrase added. have a large number of books on leadership, quality, correct decisions and other employment-related recruitment of celebrity aphorisms, cover letter added at the end of such a wise phrase, application materials will thus one-upmanship. keep your name in front of the interviewer more than once, the day after sending your resume, re-sent a brief letter of thanks. interviewer will read a letter of thanks, and if they have not had time to look at your resume, then he is likely to find in many of your resume name. you leave a good first impression, to help you gain valuable interview. Step Two: Initial contact with the previous step, you find a potential employer, then the initial contact for an interview. interviewee are want to show natural, harmonious relationship with the interviewer. Anyway, the first needs of human comfort, if you psychological distress, unless you are a good actor, or your distress also make the interviewer is not natural, this time the interview Both sides are very difficult to overcome this tension. If you do not overcome psychological tension, will enter the chance to people. first in the eyes of potential employers, as the old saying goes: you do not have a second chance to shape a better first impression. If you are not sure what kind of dress code, you can not wear too conservative. you want to achieve the best, But to ensure comfortable, if your new shoes too tight or squeaky sound when walking, when the interview is very easily distracted, attention is not focused on the conversation, but only pay attention to your shoes. Do not wear too shabby, This will make your interviewer draw your conclusions of much-needed job. in the mind of potential employers, the external manifestations of shabby mean bad work habits. On the other hand, if the job does not pay very substantial Do not wear expensive designer suits, or who will interview you do not need to leave the impression of the job. God knows, the interviewer is allergic to the smell of perfume! so the choice of fragrance to be careful, not too strong, and the breath to slightly better than fine. If the interviewer suddenly opened the window and started sneezing, runny nose, or just lose the peace, you will pay a terrible price for your perfume. Ladies and pay special attention to the interview wearing the jewelry. If you wear such as Diamond hair, distracting it was awful. you want them to remember that your ability and professionalism, you do not want . because the interview is a kind of commercial meetings, to have handshake, eye contact and establish a more harmonious relationship between the psychological preparation. to establish a harmonious relationship, you must go through the interview stage. Most employers want to hire more than one person to do certain work, He needs the people who are good with others, with colleagues nature. So the interview, the need statement and previous work experience life experience, that you are good at communication and teamwork. Step three: assess your eligibility you must explicitly qualified to do the job, and whether the other side with your request. Assessment is to determine who is the other side, what they do, how they treat employees, and whether the answers to these questions to your satisfaction. you should agree with the assessment before the interview, This will save both time and effort. make some assessment of the application areas to determine whether you really need the job. If there is no pre-assessment, in the interview when you can ask a few questions to determine whether you and your company matches. recommend that you at least five issues raised to help you determine whether a potential employer to provide you with a satisfactory work environment. we may assess the following two aspects: the survival of the business given the basic conditions for sales staff - let sales staff can have a business do. No one believes the sales staff do not have a business to survive. Indeed, a large part of domestic enterprises in business development has been slow, in principle, be competitive, with a false sales incentive mechanism to attract to join, often entering the road a lot easier to be deceived by the sales staff to enter into this business after no longer afraid to talk about doing business here. If you do not accidentally enter into such enterprises, it would mean that the better your future to destroy it! learn from the customer point of view of a target company and his product line, if the product does not have a certain competitive advantage, and the lack of corporate R & D capabilities and financial strength, then such enterprises is also dangerous. I do not know Since when, you seem to fall into the mud pit - and come to reason nobody paid product even being looked down upon. sales treatment is usually formed by a basic salary + commission, calculate your accommodation, telephone and other basic expenses, combined with the information we have obtained, the enterprise sales force is in the other to wonder if I can join the enterprise. For most enterprises, to meet the sales staff is no problem of survival. This section is mainly engaged in sales for the sales staff are prepared to do the pace has not stride to severely a bad fall, from the sales staff do not. old sales staff in this area there would be no problem. development goals can be added to a small business will not, but worth it? That depends on the business development and its direction of development are the same. I often exposed to such a class of sales staff, treatment is not low, performance is also good, but the market is mature, the business development capacity to expand further but can not keep up because the company's new product development low capacity, resulting in excellent sales staff nothing situation, the work surface is easy, in fact it farther and farther away from their own development. How to determine the enterprise's development prospects? business is made up of people, judging corporate the development prospects of the most important factor is the human factor. enterprises in the continuous development of decision-making process of the formation team and management team is the deciding factor in the development of the core of .8. Comparison of market share and growth rates, companies can determine the scale of the business enterprise capacity; morale can be seen that the effect of corporate incentives, rallying business leaders can see the charm; training, wages for staff can see the development of enterprise space. training is actively check whether a company an important factor in the development of , a normal development of the enterprises need to continuously develop their own team, only expand their own power, business will be long-term stable growth. full understanding of the training status of a business is your choice and an important indicator of common development of enterprises. check the new enterprise R & D capabilities, a sales staff, this has some difficulty, however, you need to master the new product development information. Whether you believe it or not, sometimes, to accept a job not very comfortable. If the provider's work and not what you really want, then you should thank the principle of good faith and rejected. Step Four: Live explanation and demonstration of your product - that is, there should be your own best performance. can face the family or close friends to answer common interview questions. List your job requirements with the necessary quality in an effort to these fine qualities throughout to answer questions. Suppose you have extraordinary memory, but is against you, your future work every day, a large number of telephone service, and you are not dealing with a lot of phone experience, in which case you should emphasize your extraordinary memory and learning, the challenges do not let the phone take you down. dialogue may be that for: future boss: (skeptical tone) did not come into contact with this system, but I have the ability to learn fast. I have the ability to handle general telephone service, which is available from my previous boss was confirmed there. He very much appreciate my exceptional memory, the answer had After two or three times our customers call, I can tell each other's voice. is a barrier to your. who do not want to hire a sales staff with exceptional memory? Some industry-wide is very small, like the IT industry, there are always some people continue to jump ship. You need to emphasize that you and they are different, you are looking for long-term development opportunities, in order to be successful, you are willing to work long and hard to build good relations with 9 during the interview, be some unexpected fun. a job interview at the interview notes were placed on the table golf small model. She asked him if he liked golf and golf some of the common sense, that guy gave a brief answer, and no delay on this topic is very long. She suddenly remembered that her husband had told her about the new golf clubs , she asked him if he heard of this club. and briefly explain the reason why she asked so, because her husband is obsessed with this club, she had to send his upcoming birthday club that gave him a .'s son happened to interview club manufacturers in the co-founder and is responsible for market development. Now, the interviewer is willing to listen to her husband on the club's view of job seekers, a deep rapport is established. While wages and benefits important to you, but do not involve these issues. in selling their own time, you should do to show them your qualifications, your work will benefit them. If you concentrate on the performance of your business can make a kinds of contributions, then the business will give you the treatment of naturally follow. Therefore, to avoid asking the salary, how the payment of dividends, the number of paid holidays a year, the company to the amount of your investment and how much health insurance, each How much is the monthly communications fees and other issues. ask too many questions relating to personal interests will make you join the ranks of candidates were excluded from. can be raised as follows:. business plans for future development;. enterprise product line;. Enterprise computer and other equipment situation;. Job responsibilities and requirements. If you have carefully prepared before, to find the information through the enterprise, you have to question my heart. If you confirm the job for you with each other, you can questions. the problem more specific, the interviewer the impression that the more your deep, pertinent questions that you are interested in the work. the interview process, the other side but also on your evaluation, so pay attention to performance. Most employers want to find is reliable, loyal , trustworthy, smart, capable, there is little sense of humor the best employees. you easy to find these qualities it? he can imagine what your manners in the conclusion. 10 Step Five: What do you worry representation Treatment may be made on the fact that you have a negative impact? You should use simple language to explain the tone of calm. If you want to take care of a 95-year-old grandmother, preparing for her nursing work weekends, it is necessary Let your boss know the future. If you are applying for a job touring the market, you must work and take care of her grandmother in the trade-off between. If you avoid similar problems during the interview, it is likely to face some trouble after the start of work . I always recommend that students in an appropriate way sooner or later, your boss worries expressed clearly to the future. Step Six: If you find a deal for their work, were well prepared and very professional to complete these steps, it is possible to get the job. worries expressed in a clearer, it will become natural and smooth transaction. If they do not provide the work you need, you can request to them. request as asking ; so simple, so this should not be nervous. If you are confident of your ability to do as they need, by persuading you get the post should be. Step Seven: ask for a referral for some reason, although you have shown very good, but you and the interviewer think that this position is not entirely suitable for you. spend a little time, request the interviewer to use his relationships for you to find, recommend appropriate work, as the first step as mentioned. Perhaps the company has other jobs in other sectors are more suitable for you, or the interviewer to meet other company's personnel manager, do not let the opportunity slip away from us. After the interview, send a letter to the interviewer a letter of thanks to make your memories in their stay in a period of time, and perhaps new opportunities resulting after closing ... ..

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