The international financial crisis exposed a fatal problem of China's economy, dependent on the global market is very heavy. Over the past year, we can see very considerable decline in exports, more than 20%.
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Fortunately, only a crisis, reform can be compelling, only when the traditional business model is not profit, will take the initiative to reflect humans.
us reflect on why the export of small and medium only, or even some small and medium enterprises the export of pure?
is actually quite simple, foreign trade business is simple and can make money. Chinese enterprises only production, the product sold to European and American channels, there will be a profit. such as the famous Broad Air Conditioning, equivalent to 6 Seller Domestic sales of 220 sales staff. That is what causes this, and I think the reason is nothing more than the following points, China's production factors (labor, land, water, electricity), the cost of environmental damage and the like all in all are very cheap. so short-sighted of our entrepreneurs, and just want to make the difference and how factors of production to avoid the cost of environmental damage, not in the core competencies and work hard.
in the whole industrial chain, we look distribution of profits, the profits of why the pair of NIKE shoes, we have only to a few percent of the whole industry chain of profits, the bulk of all to a foreigner to earn it? The reason is very simple, because we just do the production, just to earn the factors of production the difference, not have any core competencies. but NIKE firms, from design to channel, brand building, and both invested heavily, the resulting core competitiveness. The reason for this situation only 2 words, short-sighted. Fortunately, the country has a considerable number of companies recognize this, Acer's general manager also made the famous smile curve. In fact, in China, the manufacturing industry has reached a peak, many of our companies is the lack of two, which two in the capital investment, to my understanding, the more biased in favor of brand building and marketing, because the personal preferences of the fast moving consumer goods, so the bias of the marketing. of course, different industries, bias must be differentiated, it is probably BYD is also why I missed the reason, and Ah Q about, huh, huh digress a bit, paused first.
we look at the following set of data: Anta, Li Ning, China Dongxiang.
million in 2005 2006 2007 2008 2009 in the first half
ANTA 46 147 277 1010 691
Ning 180 293 508 814 537
trends 363,057,881,543,821 can be said that has its own sales channels and brands and their core competence who do not see any signs of the financial crisis, the relative foreign trade, the domestic market stood out.
then we have to ask,UGG boots, why do most entrepreneurs are still reluctant to go this route? The reason is very simple, too difficult to walk this road. We look back the history of the last century, the famous triangle of two start to go off is actually a domestic route, but then bad, because the entrepreneurs that do foreign trade business is good, need of dedicated, no expensive capital, plant construction requires only a simple + cheap labor, the profits keep coming. the channel, building a brand takes time and effort. II requires capital. more Leia, forget it or the right to do foreign trade. In fact, this drawback is not just the entrepreneurs in our country who have, in Japan, too. of this century, Sanyo tasted the sweetness of the foundry on, once the largest foundry in Japan, and the highest profit enterprises, but today, we have not see the Sanyo, Matsushita acquired him is.
2000 to the present, Sanyo made a trip expensive roller coaster, Japanese industry had specifically invented used to represent the winners of the recession Sanyo, Sharp and SONY. their names are in S at the beginning, and profits in 2001, more than 500 billion yen. During this period, the Sanyo's stock far more than the Panasonic, Toshiba and other Japanese counterparts, fame. like many Chinese companies, like Sanyo's crisis started from the pinnacle of success. After the brilliant 2001, from 2002 to 2004, Sanyo's profits have not yet reached the sales income of 2 %.
once legendary Sanyo, would be such a field, fell today, can not but cause confusion: what ails Sanyo exactly why the decline so quickly? Sanyo There are three main causes of the crisis, namely OEM complacency obsession most of the Suning Guo started when the United States, everyone is still willing to go to department stores to buy appliances, but as time goes on, I ask you now to buy home appliances, is to multi-Suning Yongle, or multi-department store? The answer I do not think I said it, we look at Suning, the United States profits, business must be more than many household appliances, and household appliances in the home appliances department store business and the profits of sales it has become thin. Of course, the United States is not a fast rise of Suning The
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