Youku trend is taking shape, then explore whether the market value of the foam, in fact not so important.
different industries, perhaps because of differences in their properties showed different distribution. In Koo view, select a start a business when the industry, one thing must be clear that the natural will focus on some areas, some areas are naturally dispersed.
example, e-commerce as the area of geographical and product range and category numerous and more easily because of their locations, user features, characteristics of the production and sales of goods, and make different characteristics. B2C can never be only a few, even if some platforms occupy the market monopoly, new blood can readily seek creative features, and create opportunities. Therefore, it is natural dispersed industry attributes.
and e-commerce is similar to games and movies, television dramas and other cultural and creative industries, it is difficult in a way, the scale of victory.
However, portal, search, video is the natural concentration. These three media properties heavier, the user experience in similar site was little difference, Matthew evident brand of ultimate victory, the user on a web site can solve all the related requirements.
natural concentration of micro-Bo also, SNS, instant messaging platforms such as interpersonal relationships, users do not need the same care in a variety of the relationship between different platforms, such as between brothers, between husband and wife will contact gradually to a micro-Bo, a SNS and an instant messaging software to move closer.
specific to the video industry, Koo proposed a and finally to achieve Proceeding from this, he believes the so-called
example of this concept has long been a matter of fact, such as Google and Facebook search and relationships around the core, building a series of strengthening the core, and the diversification of products have their own characteristics.
Youku What is it? Media. How the media profit? Advertising and user fees. This is the beginning of the birth Youku clear direction. It can be deduced that built up a video site Youku positive cycle of development, there are two revenue streams: one is content, technology has begun to attract enough users and thus the formation of brand and consumer content, the user will have to pay, make money to re-enter the content and technology, continue to attract users; another, it is in the brand, the user's entry of growth advertisers, advertising revenues continue to invest.
2006,2007 two years, the main strategic points Youku is the content and technology, server, video, user experience, video, operating under the targeted hot spots. Financing in good rhythm, the survival of a temporary solution, compete for customers and the brand become the main points.
the natural focus in the video industry, can not quickly establish superiority can only be eliminated. Such pressure in terms of Youku, has been extended to 2008, in a large number of But this time the environment is not user fees, Youku profit only from the second cycle to approach advertisers with access to a variety of programs, and gradually get recognition, to seek benefits.
earnings and potential future earnings, investors will no doubt constitute attractive. Capital to enter the date in the listing to achieve high detonation point at a time when a Citroen started to really have the ability to leverage capital to the two directions: with a higher price to find more attractive content, ripening habits of the user's payment to promote user fees in a virtuous circle; further promote the brand, increase market concentration, until the video industry accounted for more than 50% market share, the formation of the real meaning of the core models.
If the life cycle of an industry is bell-shaped curve, the current user and brands Youku has been close to high; profitability to lag behind the user, the formation of the brand, but it is more the rising curve for the steep increase faster. From another perspective, the formation of the user and the brand is actually the cost of Youku, while earnings continue to catch up with the cost of the intersection in the moments after the break-even point, Youku's profitability will be released.
Youku doing, as far as possible to push back the point of intersection, in the foreseeable future few years, Youku will constantly increase input and try to usher in the formation of an absolute break-even point, after leading . Of course, capital can not always generous, then investors will have patience when urgent, so listed, the growth in income Youku must also sped up.
Therefore, increased investment to catch up with higher market share; revenue growth to be faster and catch up with investment. This is excellent cool now facing the
this situation, the two positive Youku. Portals and search engines, Youku, the various types of sites, nearly one billion Youku video frame, and different video content, the user can be supported by different parts of different ads, large space for the video frame, determine the Advertising space available for large extend.
In addition, the accumulation of 4 years after the mass users, Youku has accumulated a large amount of valuable user data, the user needs to understand the increasingly profound video. What kind of video easy to spread, which users are more patient and read the Department of Drama, create a video of the team which will be sought after, the video methodology is based on the user form.
When the threshold of establishing a Road, Youku trend is taking shape. Under this situation, as long as the clear demand for video across the Internet is rising, or look at the way the video is transferred to the Internet, the market value of the availability of excellent cool water and foam, which is actually not that important.
Some say the reason Youku favorable in the United States, because while playing Youtube, Hulu, and Netflix are three concepts. Speaking from a business model that is not wrong, Youku also really want to catch up with three in technology, ideas and information dissemination, the user experience in the long term, but the difference is that the Chinese market and the differences in the U.S. market, there is no Youtube Youku depends entirely on the From, not directly into the advertising
No comments:
Post a Comment